INFO
The Irish company Gc Aesthetics has been helping women to feel comfortable with their body and sexy for more than 60 years now. In our first collaboration we wanted to highlight the beauty of all and every pair of boobs, the most desired and censured part of women body is now a sign of empowerment and self-esteem.
The Idea
This creativity remarks the equal beauty of all books as a checky metaphor to talk about the GC Aesthetics main tool, boobs. The film illustrates incisively way the different kind of boobs that you can find out there, same as books. Books with fur, freckles, small or big ones, all of them are to be embraced and enhanced.
The Irish company Gc Aesthetics has been helping women to feel comfortable with their body and sexy for more than 60 years now.
Look for #BOOBSTICKERS in your IG account.
The Issue
As we all know, sexuality and body esteem are issues that must be treated delicately as each person is different, and so it’s complicated to speak about beauty stereotypes without letting some people out of it. The idea and the proverb “don’t judge a book by its cover” seemed rather perfect for the movie.
The Style
When you get into a sensitive subject such as the female body, you have to become very creative in to not fall in stereotypes nor vulgarities. And then, if you are working under a limited budget the creativity part of the film needs to be immaculate so it can be doable without lowering the quality. In this first piece for GC Aesthetics, we looked for a simple but elegante ambience reminiscent of a theatre play, with low saturated colors so they wouldn't attract the attention from the book(b)s. As a result we have a fun and dynamic piece that embraces every women in this intelligent comparison between the books and the boobs.
