INFO
The leading Irish breast implant company GC Aesthetics, together with the production company be sweet, is determined to help women enjoy summer to the fullest, sun and air on their skin, and toplessness without criticism, censorship, judgement nor voyeurs. That's why we created the movement #Boobstickers
When you have to make an impact with a low budget campaign, you better be very creative or truly believe in the message of the piece. Luckily we got both. We developed a Multiplatform campaign that appeared in Social Media in both passive and active way. First, we produced an electric movie with young, modern, body positive women. Some sort of contemporary costumbrismo.
Then with the help of the Brazilian artist, Paula Cruz, we developed a series of animated stickers that were designed to fit on women breasts perfectly. This way every women could take pictures at the beach while topless, protesting against censure.
WITH 0€ FOR MEDIA WE MANAGED TO REACH OVER 9 MILLION PEOPLE AS THE SPOT WENT VIRAL AND WAS FEATURED IN THE MAIN SPECIALIZED MEDIA AND THE MAINSTREAM NATIONAL MEDIA
The spot, made by Madurga, brings the women power inside a cool-fashion aesthetic while embracing the main social concerns.
THE BOOBSTICKERS CAMPAIGN WAS AWARDED WITH 2 SHORTLISTS IN THE ONE SHOW NEW YORK, 1 SHORTLIST IN THE EPICA AWARDS & 1 YEARBOOK IN THE CdeC (CLUB DE CREATIVOS, SPAIN)
