When three powerful women are happy to be censored, there must be a good reason. Find out in the case!

By beX
When three powerful women are happy to be censored, there must be a good reason. Find out in the case!
INFO

GC Aesthetics launched a revolutionary reconstruction nipple device, so now the cancer survivors can have their nipples back. They're going to be censored, but they are happy about it!

The Advertiser

GC Aesthetics is the leading brand on breast implants. With over 40 years of experience and long-term proven safety through their 10 year clinical data. From GC Aesthetics, they are always looking to bring the best solutions for women. As they say, they offer "A confident choice for life".

The Reason

There's no need for a long explanation. This campaign has one clear motive, showing how happy it makes women who had cancer to be able to get their nipples back.

The Plan

The plan was as simple as they come: to introduce the FixNip in a way that was encouraging for those women who had lost their nipples. To be able to do that we just asked Patricia, Rosa María and Victoria if they would like to participate, and they were happy to be a part of it. In the end, nobody will understand better those women who had cancer than other women who beat cancer.

The Reach

The impact of the campaign far exceeded our expectations. It was shared by several newspapers and tv channels. Many cancer associations congratulated and reposted the campaign as well. And what's more important, women all over the net thanked GC Aesthetics for launching such a game changer product. 

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