The Ogilvy Social Lab's idea, produced by besweet_., successfully brought the desired Lion back home after being awarded a Silver prize in the Entertainment for sports Category.
Panenka is a magazine that approaches soccer in a different way from all the others, that seeks to tell stories of people who play football from a totally human, social, cultural, and political perspective.
When Maradona passed away in 2019, they decided to pay him a profound tribute by sending him to heaven a ball with which he could continue playing soccer.
Partnering with Ogilvy Social Lab and BeSweet and with a minimal production budget, they worked carefully using real people and locations, as all casting and filming took place in the authentic slums of Buenos Aires.
Even with a modest budget, the film reached football fans from all over the world and touched their hearts. It became the place where the fans could say their last good bye.