Happy To Be Censored

Adverts / GC Aesthetics
Happy To Be Censored

Nobody likes being censored, except those who thought that could not be censored because they were missing something. That's what happened to these women, and now they want to be censored.

The Story
Three women who have lost their nipples after breast cancer, happily show their breasts to Instagram, laughing at the relentless censorship they will suffer from the social network when they get them back thanks to the revolutionary FixNipTM NRI prosthesis.
The Team

Shot with three Spanish women in Madrid, it is produced by Celia Esteban and directed by Antonina Obrador, both at the head of a team made up almost entirely of women.

The Concept
"In this case we have played with the contradictions of IG itself, and the absurd situation that -following its own rules of censorship of female nipples- women can show their breasts without nipples but then are censored when they get them back. Of course, the women featured in our campaign are looking forward to being censored”. Celia Esteban - Producer
The Product
The FixNipTM NRI breast prosthesis from GC Aesthetics® will be available in France, Spain, UK, Italy, and Germany starting May 17th, 2022. There are more than 100 cases implanted worldwide with a high satisfaction rate from both patients and surgeons. The product is EU approved as a medical device.
the case

Look at how the world reacted in when watching three bold women Happy to be Censored

The Recognition

"Happy to be Censored" has been recognized in some of the best advertising awards in the world, being honored with two merits at The One Show, New York, and also, awarded with a shortlist at Cannes Lions Awards. 


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